
Saved by sari
Shoe Dog: A Memoir by the Creator of Nike
Saved by sari
She was learning that I was absentminded, that I would drive to the grocery store and come home empty-handed, without the one item she’d asked me to buy, because all the way there and all the way back I’d been puzzling over the latest bank crisis, or the most recent Onitsuka shipping delay.
So that morning in 1962 I told myself: Let everyone else call your idea crazy… just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.
Life was sweet. Life was heaven. Except for one small thing. I couldn’t sell encyclopedias. I couldn’t sell encyclopedias to save my life. The older I got, it seemed, the shier I got, and the sight of my extreme discomfort often made strangers uncomfortable.
I confessed that Blue Ribbon was tenuous. The whole thing might go bust any day, but I still couldn’t see myself doing anything else. My little shoe company was a living, breathing thing, I said, which I’d created from nothing. I’d breathed it into life, nurtured it through illness, brought it back several times from the dead, and now I wanted, nee
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