
Shoe Dog: A Memoir by the Creator of Nike

“You measure yourself by the people who measure themselves by you.”
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
misanthropic.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
you run because the alternative, stopping, scares you to death.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
More than a product, we were trying to sell an idea—a spirit.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
To study the self is to forget the self. Mi casa, su casa. Oneness—in some way, shape, or form, it’s what every person I’ve ever met has been seeking.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
It’s possible that everything I did in those days was motivated by some deep yearning to impress, to please, Bowerman. Besides my father there was no man whose approval I craved more, and besides my father there was no man who gave it less often.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
And those who urge entrepreneurs to never give up? Charlatans. Sometimes you have to give up. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn’t mean stopping. Don’t ever stop.