
Shoe Dog: A Memoir by the Creator of Nike

Every runner knows this. You run and run, mile after mile, and you never quite know why. You tell yourself that you’re running toward some goal, chasing some rush, but really you run because the alternative, stopping, scares you to death.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
I’d tell them to hit pause, think long and hard about how they want to spend their time, and with whom they want to spend it for the next forty years. I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your
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I was a linear thinker, and according to Zen linear thinking is nothing but a delusion, one of the many that keep us unhappy. Reality is nonlinear, Zen says. No future, no past. All is now.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
I confessed that Blue Ribbon was tenuous. The whole thing might go bust any day, but I still couldn’t see myself doing anything else. My little shoe company was a living, breathing thing, I said, which I’d created from nothing. I’d breathed it into life, nurtured it through illness, brought it back several times from the dead, and now I wanted,
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Don’t tell people how to do things, tell them what to do and let them surprise you with their results.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
Like books, sports give people a sense of having lived other lives, of taking part in other people’s victories. And defeats.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
wanted to experience what the Chinese call Tao, the Greeks call Logos, the Hindus call Jñāna, the Buddhists call Dharma. What the Christians call Spirit.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
Play. Yes, I thought, that’s it. That’s the word. The secret of happiness, I’d always suspected, the essence of beauty or truth, or all we ever need to know of either, lay somewhere in that moment when the ball is in midair, when both boxers sense the approach of the bell, when the runners near the finish line and the crowd rises as one.