
Shoe Dog: A Memoir by the Creator of Nike

Along with the United Nations and other corporate and government partners, the Girl Effect is spending tens of millions of dollars in a smart, tough, global campaign to educate and connect and lift up young girls.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
Supply and demand is always the root problem in business. It’s been true since Phoenician traders raced to bring Rome the coveted purple dye that colored the clothing of royals and rich people; there was never enough purple to go around. It’s hard enough to invent and manufacture and market a product, but then the logistics, the mechanics, the
... See morePhil Knight • Shoe Dog: A Memoir by the Creator of Nike
I was a linear thinker, and according to Zen linear thinking is nothing but a delusion, one of the many that keep us unhappy. Reality is nonlinear, Zen says. No future, no past. All is now.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
I’d rehearsed this scene in my head so many times, as I’d rehearsed every race I’d ever run, long before the starting pistol. But now I realized this was no race. There is a primal urge to compare everything—life, business, adventures of all sorts—to a race. But the metaphor is often inadequate. It can take you only so far.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
spend it for the next forty years. I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever
... See morePhil Knight • Shoe Dog: A Memoir by the Creator of Nike
I squint at the moon shining outside my window. The same moon that inspired the ancient Zen masters to worry about nothing. In the timeless, clarifying light of that moon, I begin to make a list.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
I didn’t understand what was happening, in the moment, but now I do. The years of stress were taking their toll. When you see only problems, you’re not seeing clearly. At just the moment I needed to be my sharpest, I was approaching burnout.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
See an open shot, take it—that was Carter. I told myself there was much I could learn from a guy like that as we circled the earth.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
Now I began to see Adidas as a second Grelle. Chasing them, being legally checked by them, irritated me to no end. It also drove me. Hard.