
Shoe Dog: A Memoir by the Creator of Nike

I’d rehearsed this scene in my head so many times, as I’d rehearsed every race I’d ever run, long before the starting pistol. But now I realized this was no race. There is a primal urge to compare everything—life, business, adventures of all sorts—to a race. But the metaphor is often inadequate. It can take you only so far.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
But my hope was that when I failed, if I failed, I’d fail quickly, so I’d have enough time, enough years, to implement all the hard-won lessons. I wasn’t much for setting goals, but this goal kept flashing through my mind every day, until it became my internal chant: Fail fast.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
wanted to experience what the Chinese call Tao, the Greeks call Logos, the Hindus call Jñāna, the Buddhists call Dharma. What the Christians call Spirit.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
I squint at the moon shining outside my window. The same moon that inspired the ancient Zen masters to worry about nothing. In the timeless, clarifying light of that moon, I begin to make a list.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
A soldier in shoes is only a soldier. But in boots he becomes a warrior.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
Like books, sports give people a sense of having lived other lives, of taking part in other people’s victories. And defeats.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
Yes, I thought. Confidence. More than equity, more than liquidity, that’s what a man needs. I wished I had more. I wished I could borrow some. But confidence was cash. You had to have some to get some. And people were loath to give it to you.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
Don’t tell people how to do things, tell them what to do and let them surprise you with their results.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
More than a product, we were trying to sell an idea—a spirit.