Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

How can developing your skills around empathy grow your business?When people know that you really ‘get’ them they will relax and feel safe around you. Until people feel safe with you they won’t hire you.

Principle #7: Empathy is a Skill To Develop

It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything cha... See more

Often in sales and marketing, we’re not really listening at all. We’re trying to convince people to ‘say yes’ and work with us.

You’ll get more honest feedback that will help you improve your business rapidlypotential clients who end up not working with you will still refer you because they felt so respected and understood by you.

Because, if we really listen with our focus on really, really understanding them, we’ll find out the truth of if it’s a fit or not. If it’s a fit, then working together is likely to be a joy that produces wonderful results for them and has them a raving fan – getting us lots of word of mouth.

Principle #3: Empathy before education.

Principle #1: How you are with people before they hire you is how they assume you will be once they hire you.

This dynamic happens all the time. Someone shares a problem and we want to jump on it and solve it. But sometimes it’s okay to just let people feel like victims instead of shaming them into working with us, to let them have their experience and not need to change it. Our need to change other people and fix them might be the real problem rather than... See more

Empathy, really knowing what it’s like for your potential client, allows you to design products and services they would love because you know what you would want in their shoes