Seth's Blog : A branding exercise
“We’ll get to it later” can be the refrain. But brand identity is more than a set of colors, templates, and images that one uses to distinguish their company. To put it simply, your brand identity is the foundation upon which you will build a company for the long-term. It will evolve and it will grow, but rarely can a brand remake its image. Once t
... See moreGreg Hoffman • Emotion By Design: Creative Leadership Lessons from a Life at Nike
A website, email list, and social media pages don't make a brand.
A brand is more than a logo or content. At its heart, a brand is a story that connects with people's lives. It speaks to deeper dreams and aspirations.
A brand also gives people what they need to shape their identity and prese... See more
Ash Readx.comClarity matters: Being specific and consistent and clear in what you do and what you stand for is challenging work, but worth it. It requires less compromise and a willingness to walk away from all the soft edges that the committee might be insisting on.
We know what the Bat Signal means. We know who’s going to show up, what he’s going to be wearin... See more
We know what the Bat Signal means. We know who’s going to show up, what he’s going to be wearin... See more