Seth's Blog : A branding exercise
Best definition of brand I've ever seen.
In a world where everything is becoming commoditized, understanding what makes a brand is key.
h/t @ThisIsSethsBlog https://t.co/g6i7aVXqYn
A brand is a shorthand for the customer’s expectations.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
Your brand is the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers.
Bill Kenney • Conquer Your Rebrand
A brand is who you are. But it’s more than that. It’s your truest self. The part people remember.
Jeff Goins • You Are a Writer (So Start Acting Like One)
Often founders think brand is a logo or the colors, and that it’s something you can think about later.
With @linear we thought about it the brand from the day one.
But brand is not a logo, colors or the website. It’s what you stand for as a company. You then build the brand in… Show more