Seth Godin on Your Story
Story of self. Story of us. Story of now.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
use personal interactions that are so extraordinary and so powerful that they cause people to tell themselves a different story instead.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Telling our own story vastly increases our chances of connecting to our audience through relatability, authenticity, and most importantly, vulnerability.
Matthew Dicks • Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
Stories: The Missing Piece Of Your Business Plan
Cathy Goodwin • Grow Your Business One Story At A Time: How Strategic Storytelling Helps You Stand Out And Succeed In A Crowded Marketplace
Why Personal Stories Are So Important