That’s how we find what we need: We start with ourselves. Our personal experiences. Our observations of the world. Our successes and failures and everything in between. From there, we find stories, and from those stories, we can find the content we need to connect, communicate, and convince. Almost all my metaphors are personal stories or

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Good stories: 1. Connect us to our purpose and vision for our career or business. 2. Allow us to celebrate our strengths by remembering how we got from there to here. 3. Deepen our understanding of our unique value and what differentiates us in the marketplace. 4. Reinforce our core values. 5. Help us to act in alignment and make value-based

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