Seth Godin on Your Story
That’s how we find what we need: We start with ourselves. Our personal experiences. Our observations of the world. Our successes and failures and everything in between. From there, we find stories, and from those stories, we can find the content we need to connect, communicate, and convince. Almost all my metaphors are personal stories or anecdotes
... See moreMatthew Dicks • Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
Good stories: 1. Connect us to our purpose and vision for our career or business. 2. Allow us to celebrate our strengths by remembering how we got from there to here. 3. Deepen our understanding of our unique value and what differentiates us in the marketplace. 4. Reinforce our core values. 5. Help us to act in alignment and make value-based decisi
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Good stories: 1. Connect us to our purpose and vision for our career or business. 2. Allow us to celebrate our strengths by remembering how we got from there to here. 3. Deepen our understanding of our unique value and what differentiates us in the marketplace. 4. Reinforce our core values. 5. Help us to act in alignment and make value-based decisi
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
So the questions is, when it comes to building your business and your brand – what stories are you sharing? What are you giving your audience that allows them access to your world, your experiences, your past, your insights and the lessons they can learn from your journey?