Eichhorn uses the potent term “content capital”—a riff on Pierre Bourdieu’s “cultural capital”—to describe the way in which a fluency in posting online can determine the success, or even the existence, of an artist’s work.

“Cultural producers who, in the past, may have focused on writing books or producing films or making art must now also spend... See more

the internet’s sprawling databases, real-time social-media networks, and globe-spanning e-commerce platforms have made almost everything immediately searchable, knowable, or purchasable—curbing the social value of sharing new things. Cultural arbitrage now happens so frequently and rapidly as to be nearly undetectable, usually with no extraordinary... See more

El capitalismo no teme al fervor, teme a la dirección. Por eso necesita artistas muy luminosos, muy carismáticos, pero mudos. Artistas que movilicen la fe, pero nunca el lenguaje. De ahí surgen "nuevos formatos" como las listening parties o los "momentos virales" que ya no dependen de una canción, sino del acceso simbólico al artista. El fan paga... See more