Ser Cultureta Cada Vez Mola Menos: Las Alucinantes Metamorfosis Del Capital Cultural
People worry about culture because they know it sets the agenda for the future.
And who wouldn’t want to be in charge of that?
Wall Street and the City held the crown through economic dominance, regulatory capture, and cultural philanthropy. They faltered in 2008 and never regained their pre-crisis legitimacy. The presumptive heir to the throne, th
... See moreIf I think back to those corporate meetings I was part of early in my career, it’s easy to see today’s decision-making. A decade ago cultural criticism was a sparkly pixie dust you could spread over a business to give it a veneer of prestige. But in a world where TikToks dwarf all over forms of consumption and a video that someone spent a day makin... See more
The prestige recession
The evolutions of Harvard and the Times point towards a transformed economic reality for institutions in the media and education. Catering to fashionable ideological tastes has become the only way to survive in a market far less oriented around geography. The protests, the firings, the crazy student demands—these are the habits that rise to the sur... See more
The Illiberalism in Our Institutions
Along with intangibles like access, experiences, and knowledge, the modern aspiration economy also created a cultural class unto its own. Oriented towards wellness and self-perfecting, this class of self-proclaimed “creatives” (regardless of what they actually do) defies the hierarchy that socially bound the previous generations to their economic s
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Modern aspiration economy is anchored not in accumulation and display of possessions or even experiences, but of social capital, environmental credits, and cultural savviness (Currid-Halkett, 2017; Eckhardt, 2020).
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Whereas the old economic system focused on things, the most valuable resource in the information era is not information but the attention people pay to it.