SCRAP_SCRAPS version 174
A series of 17 questions shines a light on the work to be done. It brings tomorrow forward to today, right here and right now, allowing us to articulate a strategy. • Who are we here to serve? • What is the change we seek to make? • What are our resources? • What is the genre we’re working in? • Who has done something like this before me? • What sy
... See moreSeth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
In 2004, I sat down in my boardroom with our strategy documents and started to dissect them. There were lots of familiar and comfortable terms. We had to be innovative, efficient, customer centric, web 2.0 and all that this entailed. Alas, I suspected these common “memes” were repeated in the strategy documents of other companies because I was pret... See more