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David Rudnick on his creative strategies and insistence on original work: "My struggle is not to maintain authorship. I think authorship's presence is paradoxical in design. Design to me is a synthesis of the message that must be shaped and the audience that must receive it. If one starts with an analysis of both message and audience, then... See more
Toby Shorin • Report: The Diminishing Marginal Value of Aesthetics
The lesson is that the most successful clients, whether owners or executives, have achieved their success in part because of their ability to take control – their ability to rise above and orchestrate others. This is their strength; and even though it is not always in their best interest, it is in their nature.
Blair Enns • The Win Without Pitching Manifesto
Why your leadership team needs creatives, not just strategists
fastcompany.com