Saved by Alex Dobrenko and
Scene Cool
The 2025 tastemaker navigates this tension with remarkable dexterity. They aren't anti-digital but post-digital, using online tools with intention rather than compulsion. The crucial distinction lies in their relationship with attention: Internet Cool seeks it desperately; Scene Cool appears indifferent. This studied indifference isn't affectation ... See more
Sarah Johnson • Issue 007: The Curation Renaissance
Some More Insight Into The Gen Z Coolness Crisis
There are four sort of low-level generational discourses circulating the web right now that I want to try and synthesize into a larger idea. There’s the weird backlash around the word “demure” going viral after a trans TikToker popularized it. There are millennials panicking that Gen Z thinks we all ... See more
There are four sort of low-level generational discourses circulating the web right now that I want to try and synthesize into a larger idea. There’s the weird backlash around the word “demure” going viral after a trans TikToker popularized it. There are millennials panicking that Gen Z thinks we all ... See more
The crystal cube of agony
When I was 21, the cool thing to be was famous on Instagram. Now the cooler thing to be is a mystery. Anonymity is in.