Sauna Raves and Status Tans
2025 trend: Creatives moving away from social media promotion to create with/promote to their local community offline (and finding way more success that way in spite of the popular narrative that socials are everything)
source: https://www.buildirl.com
Gen Z and Millennials are seeking more IRL. High end social clubs are on the rise. Flip phones are back in. We want to spend more on experiences, less on stuff. Remote work is forcing everyone to seek in-person connection and community elsewhere.
Despite this, existing social clubs are struggling to survive and not e
... See moreLarge parasocial platforms transformed the internet into a hostile and impersonal place. They feed our FOMO to keep us clicking. They exaggerate our differences for "engagement". They create engines for stardom to keep us creeping. They bait us into nutritionless and sensationalist content. Humanity cannot subsist on hype alone.
Small and sincere co... See more
Small and sincere co... See more