Sauna Raves and Status Tans
For a magazine and brand, you want to create as many connection points as possible in the service of hype and media recognition. As a consumer, you primarily just want one person or a specific audience to appreciate you, let’s say your crush or friends. It’s much more targeted. Of course, some magazines and brands act like consumers in an effort to... See more
Claire Koron Elat • The New American Dream Is Sponsored by Meta: ANA VIKTORIA DZINIC
... See moreConsumers are now increasingly segmented into semi-private digital spaces, whether unintentionally (via an algorithmic bubble) or intentionally (i.e., Discord, close friends stories, BeReal, etc.)
As a result, some brands are engaging with wildly varied audiences and subcultures to create mixtures of interests, values and identities that are totally
cultural tastes may be shifting towards a new demand for authentic, hand-made digital experiences