The report, “ Same Cart, Different Price: Instacart’s Price Experiments Cost Families at Checkout , ” analyzes live shopping data from more than 400 Instacart shoppers across four U.S. cities. The findings show many U.S. shoppers who order grocery pickup and delivery through Instacart are unknowingly enrolled in AI-enabled experiments that can... See more
Almost three-quarters of grocery items that the report’s authors tested on Instacart showed different prices to different shoppers. Some items had up to five price points simultaneously. For instance, people shopping at a Safeway in Washington, D.C., saw a dozen Lucerne eggs listed at five prices: $3.99, $4.28, $4.59,
States including New York, Colorado, California, Georgia, Illinois and Pennsylvania have introduced or advanced legislation to curb individualized or algorithm-driven price manipulation, according to the consumer groups. Additionally, Texas Democrat Rep. Greg Casar’s "Stop AI Price Gouging and Wage Fixing Act" would ban the use of personal data to... See more