“Affordability has always been at the heart of Instacart’s mission, helping people access the nutritious food they need from the retailers they love. Retail partners control their prices on Instacart, and we work closely with them to align online and in-store pricing wherever possible. Each retailer’s pricing policy is displayed on their Instacart... See more

The report comes as federal and state legislators increasingly scrutinize potentially deceptive corporate pricing schemes, including algorithmic and “surveillance” technology. At the federal level, the Stop AI Price Gouging and Wage Fixing Act, introduced by Rep. Greg Casar, D-Texas, aims to prohibit the use of personal data to set individualized... See more

Key report findings included:

• Almost three-quarters of grocery items that the report’s authors tested on Instacart showed different prices to different shoppers. Some items had up to five price points simultaneously. For instance, people shopping at a Safeway in Washington, D.C., saw a dozen Lucerne eggs listed at five prices: $3.99, $4.28, $4.59,

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