SaaS Trials: How to Design Trials That Convert to Paying Customers

Another way to make your trials even more effective is to offer them multiple times.

Many companies believe that users will just abuse this but, if your trial is properly set up, that shouldn't be a big issue.

Engaged users are usually happy to pay for your product as they understand the value and use it regularly, but users that are only just getting set up or have used your product once or twice are more hesitant to pay.

A successful trial thus needs to guide users to the habit moment, but having an arbitrary time limit on your trial doesn't guarantee t