While surveys are bad at supporting initial learning, they can be quite effective at verifying what you learn from customer interviews. A customer interview is a form of qualitative validation that is useful for uncovering strong signals for or against hypotheses using a “reasonably” small sample size. Once you have preliminary validation of your

a Demo-Sell-Build playbook.

By launching their first car using a premium sports car brand, they were creating a highly desirable car that everyone could see and want, but only a few could afford and get.”

You can take the same approach to benchmarking a customer factory. You start by grouping your users into daily, weekly, and monthly batches based on their join date (or sign-up date). Then, you measure their significant user actions as they progress through your customer factory.

You’ll have to build a systematic process for turning these early adopters into happy customers. That starts with rolling out your MVP in waves or batches, setting expectations up front on success metrics, and establishing frequent check-ins.”

The efficiency of a team is approximately the inverse of the square of the number of members in the team. Marc Hedlund, chief product officer, Wesabe

At the earliest stages of a product, you don’t know what you don’t know.

Even if you choose to start with a free trial or pilot period, you should discuss pricing up front.

13. Not Acceleration, but Deceleration Optimizing for time does not mean going fast on everything, but rather slowing down to focus on the right thing. Pareto’s 80/20 rule applies here. Your biggest results will come from just a few key actions. Your job is to prioritize what’s riskiest first and ignore the rest , until it becomes what’s riskiest.