Rick Rubin — Magic, Everyday Mystery, and Getting Creative

Sometimes an artist comes to me and they’re like, “I’ve made all these things and I’ve been really successful, but I’m lost. I don’t know what to do next.” And then it’s, like, “Let’s figure it out together. Tell me, what do you like? What do you feel? When was the last time you were really excited by it? What was the first time you were really exc

We aren’t creating to produce or sell material products. The act of creation is an attempt to enter a mysterious realm. A longing to transcend. What we create allows us to share glimpses of an inner landscape, one that is beyond our understanding. Art is our portal to the unseen world.

To live as an artist is a way of being in the world. A way of perceiving. A practice of paying attention.

This is our source material, and from it, we build each creative moment.

The practice of spirituality is a way of looking at a world where you’re not alone. There are deeper meanings behind the surface. The energy around you can be harnessed to elevate your work. You are part of something much larger than can be explained—a world of immense possibilities.