Rick Lewis on Substack

Finding creative inspiration has always mattered, but lately, it feels more important than ever. As AI takes on routine, repetitive tasks, what stands out isn’t execution—it’s originality.

the returns to being eccentric will only increase as LLMs get better. every piece of consensus sensemaking has already been automated, the truth leftover is in out of print russian bodybuilding manuals, hereto unknown maps of the deep bayou, lifestyles that are hard to imagine

to thrive in the age of AI, deepen your why.

why does this need to be created? and why does it need to be created by you?

AI will reward high-agency people with a unique point of view.

did you use AI to create the thing? nobody cares.

what matters is if you are speaking from the soul.