Rethinking the unbearable weight of self-promotion
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Rethinking the unbearable weight of self-promotion
casual language. You want any and all self-promotion to sound like part of the story you’re telling.
The act of sharing is one of generosity—you’re putting something out there because you think it might be helpful or entertaining to someone on the other side of the screen.
Famously, when Gmail came along, Google told us to stop trying to organize (and delete) our email and instead just rely on search to find what we’re looking for. Broadly I’d say that approach has worked well, and in the vast majority of cases, I err on the side of risking losing track of something later instead of spending the time to organize it n
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