Rethinking the unbearable weight of self-promotion
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Rethinking the unbearable weight of self-promotion
“I know a lot of people who make things who don’t stand proudly by their stuff, I don’t know if they’re too cool or they don’t want to look thirsty, but they’ll put a song out once on their stories — and that’s it.
You went through something. You figured something out in a structured format. You recorded it. Not just one take. Parts and parts.
The goal of art isn’t to attain perfection. The goal is to share who we are. And how we see the world. Artists allow us to see what we are unable to see, but somehow already know. It may be a view of the world singularly different from our own. Or one so close, it seems miraculous, as if the artist is looking through our own eyes. In either case, t
... See moreRick Rubin • The Creative Act: A Way of Being
“By putting things out there, consistently, you can form a relationship with your customers. It allows them to see the person behind the products.” Audiences not only want to stumble across great work, but they, too, long to be creative and part of the creative process. By letting go of our egos and sharing our process, we allow for the possibility
... See moreAustin Kleon • Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered (Austin Kleon)
Avoid overthinking. When you’re happy with the work and you’re moved to share it with a friend, it might be time to share it with the world as well.
Rick Rubin • The Creative Act: A Way of Being
