Rethinking Search: Making Domain Experts out of Dilettantes

Humans are bad at coming up with search queries. Humans are good at incrementally narrowing down options with a series of filters, and pointing where they want to go next. This seems obvious, but we keep building interfaces for finding information that look more like Google Search and less like a map.

All information tools have to give users some wa... See more

These combinations of answers and questions can then be curated through a mix of AI and human input—experimenting with different types of searches and then refining the answers that come back, rather than relying only on a single dimension for ranking results. Thus, alongside offering answers to ‘frequently asked questions’, ‘frequently needed ques

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