Rethinking labels: the origins of Metalabel

A core strategy of what we build at Metalabel is based on the assumption that CONTEXT is queen.

When we consider labels as a category, we can observe a few core functions. Labels:

• Identify a perspective or purpose to stand for and promote


• Sign and support people that further their purpose or POV


• Direct resources (funding, promotional support, social clout, context) to releases and ideas in line with their purpose, establishing those ideals in cu

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