Introducing metalabel | Metalabel

The Creator Economy is creativity in single-player mode. Every creator for themselves.

A metalabel is creativity in multiplayer mode. A model for collaboration, collective world-building, and mutual support.

But the truth of the Creator Economy myth has become clear: billion-dollar platforms turning people into content factories and offering little in the way of creative support, financial security, or context in return.

Today we associate the label form with major record labels and their legacy of rent-seeking, corporate sterilization, and shady accounting. But projects like the Wide Awakes are distinct from the 20th century labels we’re used to.

While 20th century labels exist to maximize profits, a project like the Wide Awakes exists to promote ideas.

While 20th c... See more

When we consider labels as a category, we can observe a few core functions. Labels:

• Identify a perspective or purpose to stand for and promote


• Sign and support people that further their purpose or POV


• Direct resources (funding, promotional support, social clout, context) to releases and ideas in line with their purpose, establishing those ideals in cu

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