Retention is all you need
- There is a lack of understanding why retention is the priority. Without understanding this, people end up working on the wrong things and missing the biggest opportunities.
Brian Balfour • The One Growth Metric that Moves Acquisition, Monetization, and Virality
- In 2014, my team and I had been digging into retention for our new HubSpot Sales product. The more we unearthed, the more I realized how critical improving customer retention was to blowing out the product’s growth story.
Brian Balfour • The One Growth Metric that Moves Acquisition, Monetization, and Virality
As Eric Ries explains in The Lean Startup, “The focus needs to be on improving customer retention.” Forget the conventional wisdom that says if a company lacks growth, it should invest more in sales and marketing. Instead, it should invest in refining and improving the service itself until users are so happy that they can’t stop using the service (
... See moreRyan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
before customer retention, we need to think about customer acquisition (AKA marketing).
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
To really be successful, you must acquire new customers, and you must be able to retain them. This is where the magic of product-market fit comes