Resonance over scale
Smallness
substack.com
Although they spread on a micro basis, their impact is on the macro level: memes shape the mindsets, forms of behavior, and actions of social groups.
Limor Shifman • Memes in Digital Culture (The MIT Press Essential Knowledge series)
The algorithm wants us to think bigger numbers always win. But could 1,500 of the right people be enough?
@Joshua Citarella and I started a podcast called "New Creative Era" earlier this year. The numbers (about 1,500 downloads per episode) were smaller than expected.
But after initial dis... See more
Yancey Stricklersubstack.com