Resonance over scale

• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

Scenia can be large or small, span over centuries or last just a decade. The Inklings consisted of no more than fifteen people who met for a little under two decades, while Silicon Valley, fueled by the contributions of millions of people, has progressed uninterruptedly for nearly seventy years. No two scenia look the same; their similarity lies in

For creators, it’s typically easier to reach the smaller, better-defined group. If you reach the smaller group and wow them, there will be many opportunities to spread outward and upward.

focus on resonance instead of scale.