We began with the idea that underpins all of Girard’s theories––imitation. Conflict between people, he believes, is rooted in our propensity for imitation or in what he calls “mimetic desire”—an idea that began to take shape for him through his study of the great European novelists.

This explanation of Mimetic Theory is one of the best things I've ever read on the Internet https://t.co/ePsYhlcZor

What makes it worse is that we are not always aware that our mimetic desires run below our conscious thoughts and that it rules our thinking and goal setting.

A point that the corporate world and the social media giants have been quick to take advantage of and as such they make sure they control where we put our attention.