What makes it worse is that we are not always aware that our mimetic desires run below our conscious thoughts and that it rules our thinking and goal setting.

A point that the corporate world and the social media giants have been quick to take advantage of and as such they make sure they control where we put our attention.

“Man is the creature who does not know what to desire, and he turns to others in order to make up his mind. We desire what others desire because we imitate their desires.” — René Girard.