Direct to Consumer (DTC) Brands are Replacing Specialty Brands

Additionally, I’d also posit it’s no longer direct-to-consumer, but direct-to-community.

Digital has led to market fragmentation in nearly everything. Reduced opportunity costs have spawned a plethora of Direct to Consumer (DTC) brands which will continue for the foreseeable future. Small niche startups will continue to build followings and “tribes” in ways that couldn’t have been imagined in the pre-internet era.