Reddit’s Head of Global Foresight Says ‘Trends Have Lost All Meaning’

Rather than setting their sights on the traditional, broad segments, smart brands will target narrower demographic tribes of shared taste, interest, and sensibility. Psychographics—close study of customer lifestyles, interests, attitudes, and more—is nothing new. And of course, it's received wisdom now that the Internet has made it possible to iden

... See more

The reality for many brands today is that the needs and wants of customers—who are constructing new, diverse, and more personally meaningful lifestyles—simply don't align with the narrative that brands have labored to build. For rising numbers of those customers, brand heritage and story have become at best irrelevant, and at worst an active barrie

... See more

Influence is simultaneously both more important and less important than ever before. While we can blame the algorithms, changes in consumption patterns are revealing how brittle social media audiences can be.

THIS WAS NOT WRITTEN BY CHATGPT....chasing LinkedIn impressions is probably about to ruin your personal brand & brand marketingI spend a lot of time thinking about the next big content/marketing shiftIt’s the most important question in marketing - alwaysBeing early brings real rewards.In 2015, I started creating social content as a CEO (back when i... See more