Ed Sheeran and Neil Gaiman are in the top 0.000001% of their fields. They're among, say, 25 people in the world who repeatedly generate blockbusters.

If two world-class creators share the exact same creative process, I get curious. Also, while writing this, I found a video of John Mayer doing the same thing.

I call their approach the Creativity Fauce

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"In fact, the only way I can get anything written at all is to write really, really shitty first drafts."

Writing tip: The belief that the 1st draft must be good makes working on it an intimidating prospect that often leads to paralysis. So let the 1st draft be junk; it should be purely about getting from start to finish, nothing more. You really write the piece when you rewrite it.