Do Marketers ruin everything?
E-mails had a very good open rate close to 90% in the '90s.
Ads did very well too with a high click-through rate.
Now advertising is everywhere and we're well-tuned to avoid it.... See more
reddit.comDo Marketers ruin everything?
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In the beginning there was the Internet, and the marketers did proclaim, "behold, a vast and untapped opportunity to creat customers". And those that came first built things, and were proud. "Look at the things we built, like advertising platforms and product analytics, and look at what we can measure"! And these people, rich from their forays into... See more
Do marketers make the internet a worse place? Specifically digital and social media marketers
if it's a well-thought out, well targeted, well positioned campaign then it's not really a hindrance to anybody. If I'm a DIY enthusiast genuinely needing to buy some new plyers, and I come across an advert for some new fancy plyers, that's a good thing.
Do marketers make the internet a worse place? Specifically digital and social media marketers
Along with the collection being heavily discounted, the brand also launched a “Bloopers” campaign to the tune of “we’re gonna own our oops!” It's smart. Fun too. A real pat-on-the-back moment. A friend of mine—not a brand person, but a big Set Active fan—shared the campaign with me. Our conversation brought to mind an idea I’ve been playing around
... See moreThe marketers are along for the ride for a bunch of reasons but also because the methods of content aggregation and sharing while maintain control and more than their fair share of the revenue made so many of the other places people used to advertise spiral into irrelevance.