Do Marketers ruin everything?
E-mails had a very good open rate close to 90% in the '90s.
Ads did very well too with a high click-through rate.
Now advertising is everywhere and we're well-tuned to avoid it.... See more
reddit.comDo Marketers ruin everything?
Brands are invading every moment of our culture - and suffocating it in the process.
Today, some thinking on the extractivist relationship between brands and culture - and how it’s created in part by the decline of legacy marketing channels.
And an open question for marketers: how do we... See more
eugbrandstratinstagram.comBut I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff
... See more