Ok, so I'm a blogger, marketer, ex Editor in Chief and earn well from blogging... still in the age of AI.
But, honestly, let's get to the meat and potatoes in your head for a moment.
Everyone’s out here telling you why you should NOT start a blog... AI and all that malarkey...
But the truth isn't that... AI isn't your barrier.
Blogging just isn’t for everyone, and that’s fine.
So, here are my 3 signs you should look for to absolutely NOT start a blog:
1. You’re Just Looking For Easy Money
You saw some flashy ass guru on YouTube saying blogging is passive income on steroids... and AI made it easier.
Newsflash: it’s not.
Blogging is hard, upfront grind. If you’re allergic to patience and think money will start raining on you in the first month, save yourself the heartbreak.
Blogging is more marathon, less lucky lottery ticket.
2. You Hate Writing (or Learning)
Yeah, I know, AI can help, but it won’t magically turn you into someone who loves creating content.
If you hate the thought of writing a 1,500-word article or tweaking it to rank on Google, blogging is going to feel like slow torture... seriously pull your toe nails instead.
And if you’re not willing to learn SEO, strategy, or how to engage with readers? Forget it.
3. You Have Zero Patience
If waiting six months (or longer) for decent traffic sounds like a nightmare, don’t even start.
Blogging isn’t a "post it and they’ll come" deal... this isn't a Kevin Costner movie (that should give you an idea of my age lol).
You’ll need consistency, smart strategies, diversification and time.
Lots of it.
The world doesn’t care that you launched a blog... so, you’ve gotta work your ass off to make them care.
Look, I’m not here to crush dreams.
If you’re serious about this, awesome...
You’ve already dodged most people’s mistakes just by being realistic.
But if any of these hit too close to home?
Skip the blog and do something else that actually fits your personality.
Peace.
RL.
reddit.com3 Signs You Should NOT Start a Blog in 2025
New essay:
Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio)
These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun -- speedrun.a16z.com) and as part of this, I spend a lot of time talking abou... See more
Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio)
These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun -- speedrun.a16z.com) and as part of this, I spend a lot of time talking abou... See more
andrew chen • Tweet
Social media is not worth our time anymore. Let’s stop spending time creating something that very few people see, and rarely contributes to leads or sales.
Meg Casebolt • Social Slowdown: Take a social media break, set better boundaries, and market your business without sacrificing your mental health
Which is why, unless you are an internet entrepreneur looking to build a media business (monetize through ads) or focus 100% of your efforts on selling a product (monetize through e-commerce), I wholeheartedly believe starting a blog is a waste of time. And to be perfectly honest, even if you are selling a product (as I eventually did), there are f
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

The reason I am so wholeheartedly against blogging as a writing strategy is because starting a blog means starting a new website, and starting a new website means starting with zero traffic.