Quit
book is really great if you if you don't know it because it just points out all the reasons beyond some cost fallacy
12:53
that people do things way longer than it makes sense to do them and the biggest thing is they underestimate opportunity
12:59
costs if you're working on one thing and and there's identity and ego and all those other things but it's... See more
12:53
that people do things way longer than it makes sense to do them and the biggest thing is they underestimate opportunity
12:59
costs if you're working on one thing and and there's identity and ego and all those other things but it's... See more
Co-Founder of Blogger, Twitter, Medium, and Mozi — The Art of Pivoting, Strategic Quitting, and More
consider this simple heuristic as a rule of thumb: If you feel like you’ve got a close call between quitting and persevering, it’s likely that quitting is the better choice.