
Quit: The Power of Knowing When to Walk Away

CHAPTER 3 Should I Stay, or Should I Go?
Annie Duke • Quit
being “quitty” allows you to make better choices about when to be gritty.
Annie Duke • How to Decide: Simple Tools for Making Better Choices
The stigma attached to quitting often clouds our judgment and can keep us tethered to a project that drains our physical, cognitive, and emotional resources. A powerful barrier to taking a break or abandoning a project is the sunk cost fallacy: the irrational reasoning that further investment—be it time, money, or effort—must be made simply because
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