The consensus view, then as now, is that the content was not good, it was not shareable (no screenshots!), and that Quibi blew through too much money too fast, before they could figure out what they were doing. But also, they spent too little money to effectively compete with Netflix, HBO, Apple, Disney, etc.

There are many, many questions here. How do you fund this and incentivize contribution? Does this have a business model that can work? Who is the customer that wants this at scale? How is this different from many media startups today (like Axios or TheInformation)?

Unlike Netflix, Quibi is explicitly focused on one format - mobile - and one content type - well-produced short-form. They solve for one Job to be Done: something to watch while commuting or waiting in line.