Gone in 60 Quibis

In addition to being out of touch with your target market, one of the challenges you face when you’re two seasoned vets with a combined $5 billion net worth is that at that point, you can’t start small. You can’t pick a clever wedge and patiently grow.

But there’s a problem Quibi’s approach to doing that job: we don’t do any one thing on our phones for 6-10 minutes straight. Podcasts are great because I can listen while checking my e-mail or scrolling Twitter. Video, on the other hand, commands my full attention. No matter how well-produced the content or who’s in it, I’m switching apps as soon a... See more