'Questions Are the Answer to Everything': Sales for Nice People With Martin Stellar
“Your job isn’t to sell—it’s to help people,”
J. Keenan • Your Salespeople Are Stressed. This Simple Fix Can Make All the Difference
All of your focus would be on helping the client: “What problems are you experiencing?” “What have you tried in the past?” “How much money is this problem costing you?” “What would make your life easier?” “What outcomes do you want to generate?” “Where do you see your business going?” And then maybe, maybe, at the very end, you might ask, “Is there
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