¿Qué es un brief y cuáles son sus elementos básicos?

Idea brief. An idea brief sets the stage for determining whether a given idea is worth pursuing. It’s a page that documents your product idea, the circumstances that inspired it, your hypothesis, and a list of underlying assumptions.

In order to be successful, a narrative has to be central to the communication. These are words—written, spoken, or a combination of the two—that tell the story in an order that makes sense and convinces the audience why it’s important or interesting and attention to it should be paid.

se requiere un cambio drástico de mentalidad. El contenido sí es, desde luego, la nueva publicidad, pero son dos conceptos totalmente diferentes: un anuncio contiene la información que la marca quiere difundir para vender sus productos o servicios, mientras que en el denominado marketing de contenidos este debe ser información que los consumidores

What the brief should not do is suggest solutions. That’s our job. This is important to remember, because a proposed direction or solution from a client is often difficult to forget and may serve to limit a creative team’s thinking.

Why Build a Meeting Brief?

método Lean Startup no es una colección de tácticas individuales. Son unos principios para abordar la cuestión del desarrollo de un nuevo producto.