Your messaging: This is the written and verbal communications that encompass what you do, what you offer, your ideal target market, your value proposition, your brand, and your differentiators. Your supporting facts: These are the case studies from past clients and / or your corporate experience that help to legitimize your experience. Your

Idea brief. An idea brief sets the stage for determining whether a given idea is worth pursuing. It’s a page that documents your product idea, the circumstances that inspired it, your hypothesis, and a list of underlying assumptions.