Quality is a Serious Problem

Robert M. Pirsig On Quality: An Inquiry into Excellence: Unpublished and Selected Writings

Seth Godin Poke the Box

archive.ph

Seth Godin This is Marketing: You Can’t Be Seen Until You Learn To See

Eric Ries The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Tim Manners Relevance: Making Stuff That Matters

David H. Maister Managing The Professional Service Firm