If the goal of streamers once seemed to be prioritizing and supporting great series from a diverse group of interesting creators, that goal seems to have shifted from making better shows to just ... making more of them. As viewers, we’re being flattened by a fire hose of programming — and the experience of watching TV feels like a ritual of... See more

Second, because we can mass-produce “flawless” content, “flawless” content now feels cheap. It’s supply and demand: when you can generate 100s of blemish-free photos, podcast “recordings” without a single grammatical error, and detailed “research reports” in seconds, the value of these outputs drop to zero. AI made efficiency so simple that... See more

The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every... See more