
Saved by Brandon Marcus
Quality is a Serious Problem
Saved by Brandon Marcus
By not knowing Quality in its “everything-state,” you will only see a part of reality, you will be trapped in a small life. You are likely to be technically and intellectually competent without an overall understanding. The idea is to go beyond intellect and to expand reason, fully to understand the total quality of everything. When you find it, it
... See moreQuality is about signing your name to your work and being proud of what you ship. It never feels great when what you ship feels more like excuses—a reflection of tight timelines, cut scope and endless constraints.
If you have quality and they have quality and that’s all either of you offers, then you’re selling a commodity, and I’ll take cheap, please. We have little choice but to move beyond quality and seek remarkable, connected, and new.
Quality, the quality of meeting specifications, is required but no longer sufficient. If you can’t deliver quality yet, this book isn’t much help to you. If you can, great, congratulations. Now, let’s set that aside for a minute and remember that nearly everyone else can too.
These discussions of quality presuppose that the company already knows what attributes of the product the customer will perceive as worthwhile. In a startup, this is a risky assumption to make. Often we are not even sure who the customer is. Thus, for startups, I believe in the following quality principle: If we do not know who the customer is, we
... See morehigh style isn’t necessarily the same thing as high quality. It can’t seem to remember that luxury is not defined by price. Luxury is defined by scarcity. Plenty of consumers are plenty happy just to be treated well and offered a good value. The experience may not be memorable for anything other than the elegance of its utility. These days that kin
... See morecritical distinction between technical quality (how good is the work?) and service quality (what kind of experience does the client have with the firm?).