The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every... See more

Much of today’s mass-produced work aims to satisfy the average. As a result, we’re left with

average

. The middle is saltine-cinema: the largest financial opportunity.

Take or leave Martin Scorsese’s critique of Marvel, his take on the state of film — this “consolidation” — shouldn’t be controversial:

“The art of cinema is being systematically

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Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.