The fact is, brand-centric content is optimized for driving revenue, not for the quality of original content.

Second, because we can mass-produce “flawless” content, “flawless” content now feels cheap. It’s supply and demand: when you can generate 100s of blemish-free photos, podcast “recordings” without a single grammatical error, and detailed “research reports” in seconds, the value of these outputs drop to zero. AI made efficiency so simple that... See more

The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every... See more