Q&A What’s the problem with weird?
Once you have many people doing something, you have lots of competition and little differentiation. You, generally, never want to be part of a popular trend… So I think trends are often things to avoid. What I prefer over trends is a sense of mission. That you are working on a unique problem that people are not solving elsewhere.
David Perell • Peter Thiel’s Religion
Are Weirdos the Key to Everything?
m.youtube.comIn a sense, it’s the weird that is truly normal. It’s how people actually are, what they really care about, think about. So in a sense you’re getting them out of the weird. The weird is the stage presence we put on, and all the puffery and unwillingness to say what you really think, because my confirmation hearing, whatever. So once you stop seeing... See more
Tim Ferriss • 429 Too Many Requests
In “People like us do things like this,” the “us” matters. The more specific, the more connected, the tighter the “us,” the better.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
As TikTok video essayist Rayne Fisher-Quann wrote in her Substack essay on “micro-individuality”, “everyone seems to be more obsessed with individuality and differentiation than ever before, while simultaneously participating in one of the most intoxicating lifestyle reproduction mechanisms in human history.”