It's a tricky game because you do need to be aware of best practices, what works, what doesn't, etc - that's how you grow and learn to stand out.

But at the same time, you always need to return to the question:

"Why do I create? What do I create for?"

And of all the answers that arise, understand your primary and secondary reasons.

For me, primary

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In this era of fast tech driven growth, where numbers are everything, where startups and upstarts are coming out of every home, where everyone is driving to become a creator or an influencer or even both, its very easy to lose your path, lose your sanity when you're driven by external measures, external scores.