Tom Chappell, founder of Tom’s of Maine, a highly profitable company, explained in Inc. magazine how the pursuit of numbers alone is an endless treadmill: Quantitative goals can’t invest purpose in a process that has none.26 The quest simply for more of anything is inherently unsatisfying. If there is no point or joy in what you are doing, or if yo

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But I write for reason two: the sneaking suspicion that even if you win and are top of the heap at the Meta-Creator game, you are still limiting yourself from what you could be doing with your life. What the people you actually look up to are doing with theirs. What the world could be benefiting from if the greatest minds of our generation just app... See more

And that

is

what you're aiming for, because if you don't try to be the best, you won't even be good. This observation has been made by so many people in so many different fields that it might be worth thinking about why it's true. It could be because ambition is a phenomenon where almost all the error is in one direction — where almost all the shel... See more