promotion

Creativity is about connection—you

Don’t think of your website as a self-promotion machine, think of it as a self-invention machine. Online, you can become the person you really want to be. Fill your website with your work and your ideas and the stuff you care about.

Don’t think of your website as a self-promotion machine, think of it as a self-invention machine.

Make stuff you love and talk about stuff you love and you’ll attract people who love that kind of stuff. It’s that simple.

Don’t just steal the style, steal the thinking behind the style. You don’t want to look like your heroes, you want to see like your heroes.