“I know a lot of people who make things who don’t stand proudly by their stuff,” Tyler says. “I don’t know if they’re too cool or they don’t want to look thirsty, but they’ll put a song out once on their stories — and that’s it.

"You went through something. You figured something out in a structured format. You recorded it. Not just one take. Parts

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The best advice is not to write what you know, it’s to write what you like. Write the kind of story you like best—write the story you want to read. The same principle applies to your life and your career: Whenever you’re at a loss for what move to make next, just ask yourself, “What would make a better story?”

I find myself tapping into Tyler’s fire constantly. Promotion isn’t a chore. It’s a gift. A chance for us to celebrate the effort we and others put into our work. We shouldn’t shy away from it or treat it like a burden. Relish it as an opportunity to honor something we worked hard to make that we believe in.

It’s also about promoting creatively.... See more