Rethinking the unbearable weight of self-promotion

I find myself tapping into Tyler’s fire constantly. Promotion isn’t a chore. It’s a gift. A chance for us to celebrate the effort we and others put into our work. We shouldn’t shy away from it or treat it like a burden. Relish it as an opportunity to honor something we worked hard to make that we believe in.

It’s also about promoting creatively. It’... See more