Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series Book 1)

By making it easy for people to experience the value of our product, we transformed it into a powerful customer acquisition model.

selling an outcome.

doubleyourtrials.com.

A value metric is the way you measure value exchange in your product.

Product-Led Growth means that every team in your business influences the product. Your marketing team will ask, how can our product generate a demand flywheel. Your sales team will ask, how can we use the product to qualify our prospects for us? Your customer success team asks, how can we create a product that helps customers become successful beyo

Product-Led Growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers.

value metrics: functional and outcome based.