Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series Book 1)

selling an outcome.

value metrics: functional and outcome based.

A value metric is the way you measure value exchange in your product.

doubleyourtrials.com.

Product-Led Growth means that every team in your business influences the product. Your marketing team will ask, how can our product generate a demand flywheel. Your sales team will ask, how can we use the product to qualify our prospects for us? Your customer success team asks, how can we create a product that helps customers become successful beyo

Product-Led Growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers.

By making it easy for people to experience the value of our product, we transformed it into a powerful customer acquisition model.