Pricing your SaaS product

“Pricing and packaging” is an old-fashioned-sounding term that might remind you of stocking grocery store shelves, but for subscription businesses it is one of the most powerful growth levers you have. I can’t emphasize this enough. For those unfamiliar with the term, “pricing” means exactly that—the dollar number you assign to the value of your se

Patrick Campbell, CEO of Price Intelligently, offers a wealth of advice about best practices for finding the pricing sweet spot for SaaS products, and suggests starting with, as we’ve recommended with many other growth initiatives, sending out a survey that asks the recipients not only what features are most important to them—but also how much they

You need to grasp an important concept: If the right kind of prospect understands the value in what you offer, price becomes increasingly irrelevant. On the flip side, if a prospect doesn’t understand the value in what you offer, or isn’t the right person for your services, any price will be too high.

A monetization model is good only to the extent you can make it work. Assess factors like feasibility, difficulty of customer adoption, and scalability. Make sure you can measure the data necessary to enforce the pricing. In addition, you must be able to communicate the model easily to customers and partners. Don't exclude yourself from a particula

Pricing should be dynamic, adjusting to capacity. Knowing your pipeline helps you engage dynamic pricing and, as a result, more profit.