Priceless: The Myth of Fair Value (and How to Take Advantage of It)

Those who understand value are the ones who will be able to charge the most money for their services. The good news is that there is a repeatable formula that I have created (I’ve never seen it displayed elsewhere) to help quantify the variables that create value for any offer. I call it The Value Equation

People want to buy expensive things. They just need a reason. And the goal isn’t just to be slightly above the market price — the goal is to be so much higher that a consumer thinks to themselves, “This is so much more expensive, there must be something entirely different going on here.” That is how you create a category of one. In this new perceiv

William Poundstone comments in Priceless: The Psychology of Hidden Value:

This is a new kind of caveat emptor, where consumers are going to have to search more to make sure that the offered price is fair. Consumers are going to have to engage in a kind of number crunching of their own, creating and comparing datasets of (quality-adjusted) competitive prices.