Pricing: From WTF to WTP (Willingness to Pay)
Principles of Pricing | Pricing Strategy
principlesofpricing.com
When it comes to pricing, the most important number to know is the customer’s willingness to pay.
Lewis Lin • Decode and Conquer
Value pricing - Determine the Willingness to pay. How much money users are willing to pay for the product or service. Competitive pricing - Explore the pricing from competition for a similar product or service. Then decide the pricing based on your product’s positioning. Experimental pricing - Experiment with different price points and correl
... See moreArkapravo Chakraborty • Go-To-Market - How to craft a winning marketing plan
Price is part of the product Suppose I place two bottles of water in front of you and tell you that one costs $0.50 and the other costs $2. Despite the fact that you wouldn’t be able to tell them apart in a blind taste test (the products are similar enough), you might be inclined to believe (or at least wonder whether) the more expensive water is o
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